New B2B Tactics and Strategies to Help Improve Your Marketing ROI

In a recent Webcast, New Business Technology Marketing Benchmarks: 2006-2007 Data and Trends, KnowledgeStorm, in partnership with MarketingSherpa, revealed the top tactics you need to know in order to improve your online marketing strategies in 2007.

Based on the results of Business Technology Marketing Benchmark Guide 2006, a comprehensive study conducted by MarketingSherpa in June 2006, this Webcast outlines:

• B2B e-mail and search engine marketing strategies
• How B2B marketers are budgeting in 2007
• The best lead generation tactics to employ
• Why podcasting, blogs, white paper syndication and Webcasts are critical tools for every technology marketer

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Learn How to Create White Papers that Attract Readers

Want your white papers to stand out? Looking to generate more leads? Well-crafted white papers are the key to successful white paper marketing campaigns. In a new book, Writing White Papers: How to Capture Readers and Keep Them Engaged, you'll learn step-by-step how to create white papers that attract and educate readers -- and keep them engaged. Written by white paper guru Michael Stelzner, the book is an excellent resource for all marketers and corporate writers.

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Content Is King in E-mail Newsletters

BtoB magazine recently asked KnowledgeStorm's Heather Foster, director of marketing, what e-mail newsletter content will best engage readers.

The answer: inspired, relevant content. In other words, good content is king. Buyers access content for more than just getting hard data on products and doing competitive analysis; they are looking for tactical tips, strategic insight and information on emerging industry trends.

Today's technology marketers are charged with providing valuable content to customers in each stage of the purchasing process. Read on to learn about online content usage, its influence on IT buying and how you can improve your content today.

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Eric Becker Joins KnowledgeStorm Board of Directors

KnowledgeStorm is pleased to announce that Eric Becker, managing partner at Sterling Venture Partners, has joined the KnowledgeStorm Board of Directors.

Becker has a long history of building and operating, as well as investing in, more than 30 companies. He has an entrepreneurial background, and he invests in education and business services companies for Sterling Venture Partners. Becker also serves on the Boards of the Maryland/Israel Development Center, the Port Discovery children's museum and the Garrison Forest School.

Becker's role on the KnowledgeStorm Board will involve identifying new opportunities in the market and guiding KnowledgeStorm as it works to capitalize on those opportunities.

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The Power of Engagement: Gaining Customer Intimacy, Influence & Inspiration

Returning to the roots and essentials of marketing, this year's fifth annual Chief Marketing Officer (CMO) Summit explores the critical role marketers play in activating, sustaining and growing customer relationships. Join more than 300 of your peers for this energizing exploration of customer engagement across B2B and consumer market sectors. Keynote speakers from Best Buy, Expedia, Intel, NHL, FUBU and Yahoo! will present.

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Yahoo! Big Idea Chair Award

"Inspired Engagement" is the theme of this year's first annual Big Idea Chair Award, presented at the 2006 CMO Summit and produced by the Chief Marketing Officer (CMO) Council in San Francisco, October 4 - 5. You are invited to submit your entry that showcases the work and results of integrated, multi-channel marketing campaigns that were "exceptional, measurable and remarkable" in driving business outcomes.

The Award is targeted exclusively at technology and telecommunications companies that have used online and offline channels to activate, sustain and grow customer relationships.

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