Overview: CustomerCentric Solutions helps business improve profitability by providing an analytical platform that increases the effectiveness of every customer interaction in complex web and multi-channel environments.
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Solutions offered by SPSS Inc. Worldwide Headquarters.
Research offered by SPSS Inc. Worldwide Headquarters
Hard Hat Area: Myths and Pitfalls of Data Mining by SPSS Inc. Worldwide Headquarters. February 20, 2009 - The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte." Myths and misconceptions create their own risks and need to be debunked. This article outlines some risks, debunks some myths, and provides some protective "hard hats" for data miners.
Let Customer Feedback Do the Driving by SPSS Inc. Worldwide Headquarters. May 31, 2007 - As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics by SPSS Inc. Worldwide Headquarters. February 20, 2009 - This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics by SPSS Inc. Worldwide Headquarters. February 20, 2009 - This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.
The Risks of Using Spreadsheets for Statistical Analysis by SPSS Inc. Worldwide Headquarters. March 19, 2009 - Are spreadsheets a help or a hindrance when performing data analysis? Get the real story from the author of SPSS for Dummies, Arthur Griffith. In this informative and entertaining webcast, you'll receive expert guidance on the proper uses and limitations of spreadsheets, as well as the strengths and benefits of SPSS Statistics.
Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters. December 31, 2008 - This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is
about maximizing the level of understanding that can be achieved with customer data.
Who Are My Best Customers? by SPSS Inc. Worldwide Headquarters. February 20, 2009 - Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers.