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Overview: Silverpop provides state-of-the-art, permission-based email and RSS marketing solutions, strategies and services for brand-sensitive companies worldwide. Companies come to Silverpop because they want more than simple broadcast digital marketing. They want a company they can partner with for one-to-one digital marketing success. In a marketplace crowded with look-alike providers, Silverpop offers sophisticated and powerful solutions tailored to each client's unique needs. Silverpop clients include Forbes.com, British Sky Broadcasting, Volvo, Weather.com and many more
In October 2005, for the second year in a row, Jupiter Research gave Silverpop highest marks in its annual evaluation of email service providers. Silverpop earned the top spot in overall business value for companies whose clients send an average of 150,000 emails or more at a time. This is the third year Silverpop has been ranked in the top five by the prestigious research firm.
"Silverpop offers one of the most-complete e-mail marketing applications. Combined with its very usable interface, it represents an excellent value for marketers ..." JupiterResearch said.
Also in October 2005, Silverpop announced the first commercial-grade individualized RSS (IRSS) solution on CNBC's "Wake Up Call."
Built on the open technology known as Really Simple Syndication, Silverpop's revolutionary RSSDirect™ solution combines the best of RSS with the best of email, enabling companies to create unique, trackable messages that are also 100-percent deliverable and secure.
The RSSDirect solution from Silverpop combines the technology behind blogs with the personalization, targeting and reporting today's marketers need to cultivate online relationships, drive revenues and increase the loyalty and satisfaction of their customers.
KnowledgeStorm's detailed company reports contain important information including: stock symbols, company size, addresses, and more. You may access this additional information about this company by viewing one of the detailed solution reports or research abstracts listed below.
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Solutions offered by Silverpop Systems, Inc..
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Permission Email and RSS Marketing Solutions by Silverpop Systems, Inc..
Silverpop provides high-volume permission email and RSS marketing solutions. We guide top companies worldwide through the shifting complexities of the evolving digital medium, and help them tap into the unrivaled potential of email and RSS for cultivating customer relationships while achieving high ROI.
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Research offered by Silverpop Systems, Inc.
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Email Creative That Works - An Evaluation Of Opens And Click Rates Associated With Various Creative Elements by Silverpop Systems, Inc.. January 2006 - To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
The study revealed some interesting and surprising results.
How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems, Inc.. January 2006 - To identify how companies are using transactional email & identify best practices, Silverpop undertook a study of the messages sent to recipients immediately following an online purchase. Findings show how some companies capitalize on using this targeted marketing channel, while others fail to harness the full power of transactional email marketing
Taming Transactional Email - Tips to Gain Control and Determine if Outsourcing Makes Sense by Silverpop Systems, Inc.. September 07, 2007 - While commercial emails are increasingly ignored or considered spam, recipients say transactional messages are most worth reading. The challenges associated with triggered or transactional email programs are numerous. This paper reviews the steps necessary to implement a transactional email marketing campaign and methods for easing implementation.
That Was Then...This Is Now: The New Rules of Email Marketing by Silverpop Systems, Inc.. January 2005 - To succeed in the new world of email marketing, you need to move away from the old assumptions and adopt a new way of thinking. As you read this white paper on new approaches to email marketing, keep in mind that there are a select few solution providers, including Silverpop, who know how to help you fully maximize the value of email marketing.
THE MESSAGING INNOVATION IMPERATIVE -The Rise of Individualized RSS as Personalized Messaging Medium by Silverpop Systems, Inc.. November 2005 - In this hyper-competitive era, online marketers need a powerful and dynamic way to reach their customers with relevant, reliable messages. And increasingly, that way is RSS. With millions already using this Internet channel, and more signing up daily, the adoption rate for RSS is exceeded only by that of the World Wide Web itself
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