Overview: As the Web analytics market leader and trusted standard, WebTrends delivers
the complete view of all Web initiatives for easier decisions, smarter
marketing and better results.
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Solutions offered by WebTrends.
Research offered by WebTrends
Advancing Your Digital Marketing Strategy with Webtrends Analytics by WebTrends. April 18, 2013 - In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Ensuring Success with On-site Testing and Targeting by WebTrends. April 16, 2013 - Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends. April 12, 2013 - With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Landing Page Optimization: Best Practices to Lift Conversion by WebTrends. January 31, 2013 - Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.
MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion by WebTrends. April 16, 2013 - In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
Nine Real-World Results from Testing and Targeting by WebTrends. April 12, 2013 - In today's wired world, you must make sure your website is optimized for optimal ROI and sales. Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
Online Testing for Site Optimization: 101 by WebTrends. April 16, 2013 - Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.
Taking Control with Marketing Optimization by WebTrends. April 12, 2013 - Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.