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Unica Corporation - An IBM Company

Overview: Unica, an IBM Company, is a recognized leader in marketing software solutions. Unica’s unique interactive marketing approach incorporates customer analytics, web analytics , cross-channel execution, and integrated marketing operations.

KnowledgeStorm's detailed company reports contain important information including: stock symbols, company size, addresses, and more. You may access this additional information about this company by viewing one of the detailed solution reports or research abstracts listed below.

Solutions offered by Unica Corporation - An IBM Company.
Research offered by Unica Corporation - An IBM Company

Interactive Marketing eBook: It’s all about the Journey by Unica Corporation - An IBM Company. May 06, 2011 - No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.

  View Interactive Marketing eBook: It’s all about the Journey research abstract

Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company. February 11, 2011 - This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.

  View Magic Quadrant for Marketing Resource Management research abstract

Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company. May 06, 2011 - The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.

  View Managing the Challenges of Email Marketing research abstract

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company. May 06, 2011 - In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.

  View Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience research abstract

The State of Marketing 2011: Unica’s Annual Survey of Marketers by Unica Corporation - An IBM Company. May 06, 2011 - This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.

  View The State of Marketing 2011: Unica’s Annual Survey of Marketers research abstract

To SaaS or Not to SaaS: Making Your Digital Measurement Count by Unica Corporation - An IBM Company. September 23, 2010 - Read To SaaS or Not to SaaS: Make Your Digital Measurement Count by Eric Peterson to choose wisely.

  View To SaaS or Not to SaaS: Making Your Digital Measurement Count research abstract

True Profiles: A Contemporary Method for Managing Customer Data by Unica Corporation - An IBM Company. May 04, 2011 - As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.

  View True Profiles: A Contemporary Method for Managing Customer Data research abstract

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