Exploring business technology issues for business technology buyers
April 2004
Getting Going with Email Marketing
We can all learn from another company's experience and benefit from the email marketing knowledge they have gained through their own trial and error. Customer relationship management expert, Chris Selland, Founder & President of Reservoir Partners, Inc., gives practical advice on email marketing.
Are your spam complaints above industry norms? Do you have problems with your list collection and maintenance practices, your branding, targeting, or email frequency? Read on to learn what any good email marketer must know.
Illustrating E-marketing Best Practices for Small Online Entrepreneurs
E-mail marketing has rapidly gained mindshare among a broad range of companies over the past five years. This Aberdeen OnSite Profile highlights how one small e-commerce operation has leaned heavily on e-mail marketing as a fulcrum of growth.
The increased focus on spam in email marketing also means an increased focus on permission. We're all waiting and hoping for a solution to the spam problem, but a foolproof solution has not yet been created. What are the best ways to earn and keep permission?