Challenges & Opportunities

A Letter from CEO Kelly Gay

Want to generate more leads from your listing on KnowledgeStorm? We found out for ourselves that it all depends on whether copy gets read, ignored or induces a brain freeze. Read more...

 For Valued Customers Only

You're Paying to Be Listed...Will Your Copy Draw Them in or Send Them Away?

An industry expert provides the lastest views on what works and what's a disaster when it comes to writing copy.
Read more...

 New & Exciting
New Sponsorships Multiply Provider ROI
KnowledgeStorm providers seize the opportunity to sponsor categories of their choice-and experience a 50% increase in lead generation. Find out how...

KnowledgeStorm CEO Kelly Gay Named as Finalist for Women in Technology's Woman of the Year Award

MarketingSherpa Quotes KnowledgeStorm EVP
Jeff Ramminger in 2002 "Lessons Learned" Report
Read more...
 Tips & Tricks
Track Your Results

The DMA's 5th Annual ecommerce survey reported only 34% of marketers measure the effectiveness of interactive media. Eek!

Whether it's an email campaign or a listing on KnowledgeStorm, you must measure your results—click thrus to closed business. Many a campaign has been cancelled based on low click thru with no consideration to revenue generated. Don't let this happen to you—check your Tracker Report and talk to your sales team today.
 Trends & Studies
Lead Generation Marketing Campaign Tactics to Avoid in 2003

Webinars and white papers are no longer sexy? No more graphics in advertising? Anne Holland, Managing Editor of B2BmarketingBiz tells us what's OUT for 2003.
Read More...

Your Thoughts? The editors of KnowledgeStorm ROI want to know your opinion of what's hot and what's not for 2003. Email us at newsletter
@knowledgestorm.com.


KnowledgeStorm ROI was created to provide you with information to drive business. Channel marketing, sales, Internet advertising, leads—tell us what you want to hear about most. Contact us at: newsletter@knowledgestorm.com.

In This Issue
Challenges & Opportunities
For Valued Customers
New & Exciting
Tips & Tricks
Trends & Studies
One Question


  One Question
When's the last time your KnowledgeStorm listing copy was tested?

No really! Segment your audiences, modify the copy and analyze the results. Your efforts will yield unexpected and valuable returns. KnowledgeStorm's best-performing providers regularly modify copy to ensure its impact on their prospects.

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