How do you connect with your prospect and customer through content strategies that resonate? What are the best ways to educate them to give your organization the exposure it needs to generate quality leads and potential revenue opportunities?

"Connecting Through Content" is a series of three studies from KnowledgeStorm and MarketingSherpa that concurrently examine marketers' content strategies and compare them to how business and IT professionals engage with content. Learn how the practices compare to the preferences to improve how you use content in your marketing mix

Find out:

• What are the most passed along forms of content
• What is the greatest missed content opportunity for marketers
• How technology buyers say they like to be targeted

Read the study
Hear the podcast

Issue Two: Content Distribution -- Where Information Intersects With Interest

Find out:

• How buyers' changing search habits cause marketers to rethink their SEO/Search Engine Marketing strategies?
• Are buyers paying attention to pay-per-click?
• What types of content do buyers and marketers deem most worthy of registration?

Read the study
Hear the podcast

Issue Three: Putting It All Together -- Driving Content Marketing Success

Find out:

• What marketers can do to increase the quality of registrations
• How quickly marketers say they follow-up versus how quickly buyers receive follow-up
• How much timeliness and approach impacts a buyer's perception of a vendor

Read the study
Hear the podcast