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KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. We give technology vendors the most opportunities to reach business and technology professionals conducting research on the Internet and convert them into Web leads.
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Connecting Through Content Issue One: How Technology Marketers are Meeting Buyers' Appetite for Content
The first study in the series, "Issue One: How Technology Marketers Meet Buyers' Appetite for Content", examines how marketers tactically engage their audience through a mixture of content types and strategies such as blogs, white papers, Webcasts and podcasts. The study combines the responses from two surveys, fielded concurrently in February 2007, that were completed by more than 4,000 business and IT professionals and B2B technology marketers, representing a variety of job titles, vertical industries and company sizes.

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Connecting Through Content, Issue Two: Content Distribution -- Where Information Intersects With Interest
The second study in the Connecting Through Content series is designed to closely examine how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated.

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Connecting Through Content, Issue Three: Putting It All Together -- Driving Content Marketing Success
The final study in the series of Connecting Through Content examines registration behavior, lead follow-up and lead nurturing. The research content is based on how marketers’ practices align with technology buyers’ expectations and preferences when it comes to content distribution.

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Leverage relevant content to engage millions of technology buyers and convert them into Web leads, no matter where they are searching online. Find out more about how KnowledgeStorm can help.


KnowledgeStorm is Part of the TechTarget Network

TechTarget provides IT professionals and buyers with the information they need to perform their jobs -- developing strategy, researching products, managing IT projects and making cost-effective IT purchase decisions. TechTarget provides IT marketers with targeted, qualified communities of IT buyers by publishing media that deliver measurable ROI, generate leads, shorten sales cycles and help grow revenues.

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  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

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